Loblaw Companies Ltd. wilting from intense competition

Apr 23rd, 2012 – Comment

I would strongly suggest that you consider preserving your capital.

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Lou Schizas is an equities analyst, investor, entrepreneur, professor and television and radio personality – and a true believer in the happiness-inspiring powers of capitalism.

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Hello Lou,
I’m curious to know what you think about Loblaw. I bought it at (42)knowing that the stores were doing huge store upgrades across Canada believing that they were going to have a large public interest and have seen the stock plummet (32) is there any hope for this one?


Hey Pat,

Thanks for the assignment. This will be the first time I have posted on the prospects for Loblaw Companies Ltd.(L TSX) and from the research that I have conducted and an analysis of the charts it is difficult to find a silver lining to this dark cloud.

The main thrust of the story for the company is a case of seeing its business consumed by intense competition. When Wal-Mart Canada expanded the footprint of its super center store model in 2006 it went right at the throat of existing grocery retailers. The ten year chart for L indicates that the all time high of $76.34 for the stock came on April 29, 2005 before the battle with the beast from Bentonville began.

Wal-Mart Canada checks the price of over 140,000 items sold by its rivals every single week in an effort to offer their customers lower prices. That puts a lot of pressure on the other grocery retailers.

If that wasn’t enough vicious competition, 2013 is expects to see Target make a big splash in Canada as they convert the Zellers leases they acquired from the Hudson Bay Company in 2011. All these factors have turned a cozy profitable business into a relentless struggle for the once dominant chain.

A review of the charts will provide further details on how best to proceed with your investment.


The three-year chart tells the tale of woe that started in 2010 as the stock began the long decline from $43.00. The downtrend line is solidly in place and all attempts to break above resistance have failed time and time again.




The six-month chart illustrates the failure to break above the 200-day moving average on multiple occasions. Overall this is a weak story accompanied by a less than robust technical profile.

I would strongly suggest that you consider preserving your capital. I don’t think the management team at L is up to the challenge of what is waiting for them when Target comes into the market and as Wal-Mart continues to eat their lunch.

Make it a profitable day and happy capitalism!




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